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Building Trust Through Crisis Communication

  • Shannon Coppa
  • 11 minutes ago
  • 1 min read

K20CONNECTIONS — a podcast


September 16, 2025

"Good crisis communication can really help maintain trust and guide effective action."

In this episode of K20 Connections, Susan Gentz and communications expert Shannon Coppa delve into the critical role of multi-platform communication in crisis management. Discover how effective communication strategies can maintain trust and guide action during high-pressure events. Shannon shares insights on leveraging various platforms to reach diverse audiences, and ensuring timely and accurate information dissemination. Tune in to learn how to build credibility and become a trusted source for your community.




Susan Coppa, Owner & Founder, Shannon Coppa Communications


Susan Gentz, CSO-Chief Strategy Officer, K20 Connect https://www.k20connect.com/


Subscribe to K20CONNECTIONS podcast on Spotify.

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